So i see you guys all love glossy effects, unreadable fonts, and icons which don't mean anything. Nobody is trying to do about the concept "endurance". When you see contrast colors or glossy-shiny images with shadow effects and things you love them. But you forget that's not making logos.Even if you don't use something conceptual just at least please use readable fonts. And the logos all you do are in pixel formats...none of those logos would be cut out from folios which is not a good thing if made for real-life companies...
A logotype is not just an image which looks nice.It must mean something.(i'm talking bout good ones) It must tell something even if you don't read it.plus, it must be readable and clean and neat as well. And by the way, if you choose a font it must be a reason why to chose it. It shouldn't be selected just because it looks weird and sci-fi or unreadable. Most of the professional fonts have their own stories. None of the good designers select their font by just looking at if it looks nice.They should make research about them...
please keep these in mind when trying to make logos.