@ Dru
Well I for one have not entered thinking I am going to win anything, I am joining for the experience and fun. Also there will be less chance of people dropping out if they have paid a small entrance fee?.
You are right live streaming or commentary does not affect the drivers involved, I'm sure if there was no commentary or televised F1, Indy FIA GT, BTCC or whatever it would have no affect on the drivers either
Also thinking about the STCC, this became very popular due to the Production by Becky, tristan and co. I see the eTM as being similar.
Anyway I guess it is, as always, up to each individual to choose what they want to do.
@Soeren,
Personally I see no problem with this, for example we have always foreign drivers competing in the BTCC. Kris Nissen was Danish and competed in the BTCC in 1992. Not up to me though